HMV produced top quality Gramophones that incorporated the latest technical achievements, but they commanded a high price. The HMV Gramophone Factory in Hayes, Middlesex England was capable of greater production than HMV could sell. HMV wanted to tap into the large market for more affordable Gramophones, still keep production going when HMV’s were not selling well and utilize any components that had been superseded, but importantly all this was to be achieved without damage to HMV’s reputation and peoples willingness to pay high prices for HMV Gramophones. The answer was Zonophone. The Zonophone Company had been bought by HMV in 1903 and they had not advertised any links with the Company. The way was clear for HMV models to appear under the Zonophone label as well as new Zonophone models with “re-badged” HMV components, all to be sold at a lower price than HMV. HMV’s reputation remained intact as well as their profits. It could be said that a Zonophone is simply a high quality HMV Gramophone sold under a different name. For some obscure reason several Zonophone Models were named after Castles in the UK beginning with the letter "C". Compton was a basic model named after a Castle in Devon and this rather superior model is the "Cardigan" after a Castle in Wales.